Scotland’s Legacy Giving Gap

CEOs and fundraising leaders are leaving money on the table every year. We show you where the gap in gifts are, how to reach them, and what to do next.

Scotland's Gap
Scotland's unrealised legacy income by 2050 available to fund charities
£0.0 billion
Available cumulative income over 25 years

The Regional Gap

Scottish charities receive a much smaller share of legacy income than the country’s size suggests. Scotland has 8.6% of the UK population but only about 3% of legacy gifts. That shortfall costs charitable organisations significant funding every year.

£0.0billion

UK-wide legacy income 2024

The baseline for Scotland’s fair share

0%

Scotland’s share of UK income

Well below Scotland’s 8.6% population share

£0million

Missed Scottish income in 2024

Funding that could support services in Scotland

Scotland’s 2024 snapshot

£0million
Value of legacy income
3%
Share of UK income

5.6% of the share is lost each year. Match the fair share and the gap becomes income. The timeline below shows how quickly it adds up.

Why Acting Now Matters

Legacies take time to mature. Each year of delay pushes income 6 to 7 years into the future and reduces what reaches services now.

Income from Gifts

Most teams underestimate legacy values. These figures show why legacies merit board attention.

Residuary

£0

Average value of residuary bequests (share of an estate) including other gift types.

Pecuniary

£0

Average value of pecuniary bequests (a specific sum of money left in a will).

Gift Values

0%

An average of 92% of legacy income comes from residual and ‘other’ bequests.

Timeline

0.0yrs

Average time lag between writing a gift in a will and a charity receiving the money.

With gifts this valuable, fair share quickly compounds into sustained income.

Frequently asked questions

We tailor fees to fit your charity's requirement, and the high-value returns far outweigh the costs. Fees depend on factors such as your required service level, campaigns setup, training, and integrations. Talk to us now to find out more.

No. If you already promote legacies, we’ll slot in and help you grow a new audience. If you’re starting from scratch, we’ll set up the essentials, guide your team, and provide training, onboarding and ongoing support.

Yes. We work alongside other will-writing services, all of which only focus on England and Wales. We ensure your Scottish supporters are covered properly. We fill the regional gap for Scotland, you keep any existing partners you value.

Mother with her babyWoman looking at a screenElderly woman with daughter
WeWill

Our Mission: Unlock Scotland's Potential

We help Scottish charities close the legacy giving gap. We map where the missed gifts are, integrate seamlessly into your fundraising mix, and turning intent into pledged gifts and sustainable unrestricted income. Start today to secure your organisation's future.

Charity Leaders

Survival of the innovators

Protect services and plan growth. Close the legacy gap and add reliable unrestricted income.

  • Protect core services
  • Diversify income mix
  • Predictable unrestricted income
  • ROI forecasting model
  • Clear board reporting

Legacy Managers

Access an untapped market

Open a new income stream. Target Scottish donors with journeys that convert intent into pledges.

  • Target an underserved region
  • Deliver value to supporters
  • Management dashboards
  • Detailed reports and ROI

Fundraising Experts

UK-wide legacy coverage

Bring clients a proven path. Legacies can be targeted in Scotland now with clear steps and a dedicated provider.

  • Works alongside E&W providers
  • Optimised supporter journeys
  • Co-branded touchpoints
  • Legacy marketing services

Make a start today

Tell us about your charity. We’ll guide your journey and suggest a tailored solution.